Acces Amestec Festival - “Touch the sky”

Acces Amestec Festival - “Touch the sky”
Iuliana Damir
"The Festival where you can touch the sky" - the concept of the project was based on the creation of an image to illustrate this metaphor.

Iuliana Damir Studio
Iasi/Bucuresti, Romania
The interdisciplinarity of the project was achieved through the composition of this team, an architect - Iuliana and a fashion designer, Corina.
Team members
Corina Boboc Giorgescu
Iuliana Georgiana Damir
Field of work
Architecture, Design, Visual Art, Multimedia
Project category
Rural spaces
Project submitted

I am Damir Iuliana Georgiana and I am an romanian architect and artist living in Barcelona, Spain. I graduated University of Architecture and Urbanism “Ion Mincu” in 2020 and I am also a former student at Escola Tècnica Superior d’Arquitectura de Barcelona, where I went in 2019.I would describe my activity as full-time building stories through architecture, and part-time telling stories through art. The connection between art and architecture can be seen in the way I approach architecture and also art. I use my architectural skills to develop a more sculptural art, playing with materials such as concrete, cement, plaster, mouse, wood etc. Also, the architecture I propose tends to be more conceptual and artistic by paying great attention to the details of textures, colors and shapes.
In 2016 my professional architectural journey started with organising the “East Centric” Architecture Triennale by Arhitext Foundation. I was also part of the technical editing team of the event’s publications. In 2017, I completed an internship at 441 Design Studio, where I participated in the realization of interior design and product design projects. In 2018, I worked at DSBA office (Dorin Stefan Birou de Arhitectura), where I was involved in various architectural projects and competitions. In 2019, I worked at the architectural office Studio Miolk, where I created the concepts of the projects, together with the team.
After finishing university, I worked for an interior, product and furniture design office, Glassworks. Starting with 2021 I worked as a junior architect at the romanian office Tecon, located in Bucharest. In may 2022 I moved to Barcelona, Spain where I enriched my experience in interior design by working at the office El Equipo Creativo.
Now, I am developing my own architecture, design and art office working between Romania and Spain, developing international projects that grow from the mixture of eastern and western european cultures.

The "Touch the Sky" project is an architectural installation that aims to create a diaphanous image for the access of the Amestec festival. Starting from the very slogan of the event - "The Festival where you can touch the sky" - the concept of the project was based on the creation of an image to illustrate this metaphor. So, the blue textile material covers the metal scaffolding and creates a dynamic image. In the central area, the material was cut into narrow strips, allowing participants access, but also inviting them to play and interaction. Also, the elements that enlivened the project were the very wind and rain, which created a dynamic image, letting the material move freely. So, the image that outlines the "touch the sky" metaphor was obtained.
The project is made of a metal structure that reaches 7m high, 10m long and 1.5m deep. It is covered in 150m of fabric - blue tulle. On the main facade of the structure, there are the graphic elements of the festival, made by the Amestec team - the hands that represent the concept of "together", and also with the clouds, remind of the main metaphor of the concept "touch the sky". The project marks the main access of the festival, with participants following the route exactly through the middle of the structure, where the strips of material narrow from 3m wide to 10cm. These narrow lanes allow people a smooth and fun passage inside the festival.
The project becomes an element of the festival's representation, being visible from the entire surface of the event. During the day, it interacts with the frame through the presence of natural elements - the wind, and during the evening, the installation was illuminated creating a scenographic element always present in the memory of the participants.