Fix Land! For a new era of land use
Martin Steffner
Valentina Lovric is a spatial designer, systems thinker, and trained architect committed to creating social and environmental impact. Working across scales and disciplines, she develops strategies that rethink the role of the built environment in shaping resilient, inclusive communities.
Educated in Architecture at TU Graz and KTH Stockholm, her academic and professional work has been featured in FRAME Magazine, nominated for the TU Graz GAD Award, and highlighted by the Dutch Designers’ Association (BNO). She combines research and practice, translating conceptual ideas into place-based design grounded in real-world needs.
As co-founder of AERA.Land and active member of LandREGEN, she focuses on spatial strategies that regenerate ecosystems and empower local communities. She is especially interested in the future of rural and urban living — exploring how concepts like the share economy, doughnut economics, and regenerative agriculture can reshape the way we live and design.
Martin Steffner is a design practitioner, bee steward, and systemic thinker from Austria, currently based in the Netherlands. As a Senior Product Designer and project manager, he works on a wide range of innovation projects across industries.
He holds a Master’s degree in Integrated Product Design from TU Delft, where he focused on systems thinking, design research, and sustainability. He was part of a team that won the Dutch National James Dyson Award and exhibited his Master’s thesis at Dutch Design Week 2021. He also holds a Bachelor’s degree in Design and Product Management from FH Salzburg, with a focus on circular design, branding, and sustainable business models.
Martin is co-founder of AERA.Land, member of LandREGEN, and part of the Dutch beekeeping association. His work is grounded in the belief that design must help drive the transition to a regenerative future — inspired by collaborative, open-source solutions that are affordable, highly adaptable and future proof.
Scobe studios is an emerging design studio working at the intersection of architecture, land use, ecology and system innovation. We act as creative facilitators — developing tools, platforms, spaces and collaborations that help reimagine how land is shared, cultivated and cared for.
We believe land use is not just agricultural or architectural — it is cultural, ecological, political and deeply human. In response to today’s systemic crises, we build resilient futures by strengthening ecosystems, regenerative economies and collaborative communities across Europe.
Depending on the context, we found organisations, design tools or products, build awareness platforms, or create physical hubs. Our approach is hands-on, adaptable and always rooted in making systemic ideas tangible.
Our work reflect this scope:
AERA.Land is a farmer- and citizen-led non-profit that bridges science and practice through on-farm experimentation and interdisciplinary collaboration. It addresses core challenges in land use — from soil regeneration to climate resilience — through projects that scale from local to European level.
LOOPi, developed with DHBW and funded by Germany’s Ministry of Education and Research, is a digital tool that enables farmers and conservationists to exchange knowledge and make informed decisions based on shared context.
LandREGEN is a low-threshold community platform that translates AERA.Land’s mission into public action through talks, workshops and grassroots exchange.
The AERA Hub is a Living Lab on a regenerative Alpine farm (KuhproKLIMA) — a meeting space for citizens, scientists and policymakers and a model for rural succession through adaptive reuse and design.
Scobe Studios empowers land-use actors through design, tools and place-based interventions. By scaling our approach across regions and disciplines, we drive real change toward a more resilient, equitable future. As John D. Liu says: restoring land also restores society’s intent.