Bold Bucharest

Bold Bucharest
Iuliana Damir
The imaterial transforming into imersive. Creating as many images and perspectives as it can be. Transforming the space with one light at a time.

Iuliana Damir Studio
Iasi/Bucharest, Romania
I define my activity as full-time building stories through architecture and part-time telling stories through art.
Team members
Iuliana Georgiana Damir
Dumitru Gangaliuc
Rifft Studio
Field of work
Architecture, Design, Visual Art, Multimedia, Curating
Project category
Public space
Project submitted

I am Damir Iuliana Georgiana and I am an romanian architect and artist living in Barcelona, Spain. I graduated University of Architecture and Urbanism “Ion Mincu” in 2020 and I am also a former student at Escola Tècnica Superior d’Arquitectura de Barcelona, where I went in 2019.I would describe my activity as full-time building stories through architecture, and part-time telling stories through art. The connection between art and architecture can be seen in the way I approach architecture and also art. I use my architectural skills to develop a more sculptural art, playing with materials such as concrete, cement, plaster, mouse, wood etc. Also, the architecture I propose tends to be more conceptual and artistic by paying great attention to the details of textures, colors and shapes.
In 2016 my professional architectural journey started with organising the “East Centric” Architecture Triennale by Arhitext Foundation. I was also part of the technical editing team of the event’s publications. In 2017, I completed an internship at 441 Design Studio, where I participated in the realization of interior design and product design projects. In 2018, I worked at DSBA office (Dorin Stefan Birou de Arhitectura), where I was involved in various architectural projects and competitions. In 2019, I worked at the architectural office Studio Miolk, where I created the concepts of the projects, together with the team.
After finishing university, I worked for an interior, product and furniture design office, Glassworks. Starting with 2021 I worked as a junior architect at the romanian office Tecon, located in Bucharest. In may 2022 I moved to Barcelona, Spain where I enriched my experience in interior design by working at the office El Equipo Creativo.
Now, I am developing my own architecture, design and art office working between Romania and Spain, developing international projects that grow from the mixture of eastern and western european cultures.

In December 2023, we created an immersive art installation at the Senate Gallery (Bucharest), aiming to highlight the performance of lights, lasers, and music. The project was a collaboration between two studios - Iuliana Damir Studio (Iasi) and Riift Studio (Chisinau). This collaboration stemmed from our shared knowledge of utilizing volatile textile materials and immersive technology.

The installation was conceived as a space where "duality" was the key concept. Materiality, flexibility, and dynamism of the fabric were proposed as two different, opposing states - geometric and organic. The placement of the material was directed to complement the lighting and various ways in which the laser could interact with it.

The material, transforming into immersive experiences.

Creating multiple images and perspectives.

We transformed the space with alternating light for the BOLD Experience Bucharest, during the launch of Bold School.